If you know me as a trainer or a friend, you know that I don’t endorse brands lightly unless I really love them and believe in their business model. That said I am a true believer in Harmless Harvest’s coconut water. Why? It’s simple there coconuts are Organic and they are the only coconut water company that’s Fair for Life – Social and Fair Trade Certified. “Fair for Life (IMO) performs vigorous yearly audits which investigate Harmless Harvest’s environmental practices, farmer and employee wage and well-being, and working conditions at our operations in Thailand and the US. These audits verify that our company utilizes a fair trade premium to go towards social initiatives in local communities.”
So when I was given the opportunity to be a brand ambassador for such a idealistic company I jumped on it. You’ll see me in the coming weeks offering free samples and talking about the benefits of their coconut water and why it’s better than the rest, which are listed on their website here, at Costco, Whole Foods & other fine food businesses around Westchester, NY.